Let’s be honest—building a business in golf is already tough. But trying to build a business for a demographic that prides itself on always being the smartest guy in the room? Now that is next-level difficulty.
Here’s the reality: I created a golf brand knowing full well that my target market would be men who never want to feel manipulated, never want to feel like they’ve been cheated, and most importantly—never want to feel like someone else is in control. Their buying habits? Driven by trends and emotion. They’ll drop hundreds on a driver because a tour pro used it last weekend, but when it comes to supporting a brand built by someone in their own circle, suddenly they need more research.
In fact, they want you to give them the product for free—just so they can find a reason not to buy it. The biggest power they have is where they spend their money, and they use it like a weapon. The moment they feel like they aren’t the one making the smartest decision in the deal, they’ll walk away.
So, How Do You Sell to Them?
Honestly, I’m still figuring that out. But I know this much:
You can’t sell them hype—they see right through it.
You can’t sell them logic—they’ll find a counterargument.
You can’t sell them status—they believe they already have it.
The only thing you can sell them? A challenge.
So how do you build a business for people who don’t want to feel like customers? How do you sell to a market that values its own skepticism more than its own success?
So much potential is wasted because the smartest guys in the room always have to be the smartest guys in the room. No collaboration. No willingness to listen. Just egos battling for intellectual dominance in a game that, ironically, humbles everyone eventually.
So where does that leave me? Trying to build a business for the hardest demographic to sell to. And yet, here I am, still standing, still pushing forward, still refusing to accept the unwritten rules and limitations. Because at the end of the day, golf isn’t just about intelligence and brute force—it’s about adaptability. It’s about strategy. And if there’s one thing I know for sure, it’s that if I can win over the grumpy skeptics, then we will all be BETTER TOGETHER.
Now, the real question is—are you that guy? And if you are, what’s it going to take for you to admit that maybe, just maybe, I’m onto something?
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